Saturday, August 16, 2008

Quality or Quantity of Blog Posts

One thing people ask me about a line is whether they should write quality posts four or five times a week or a whole bunch of posts (40 to 50) a week. This is a question that can be answered by looking at other blogs.

The blog I want you to look at is Problogger.net. If you look way back in his archives you’ll notice at one time he was writing around 10 posts a day seven days a week. That’s around 70 posts a week. His philosophy for this was a good one.

He believed that the more posts he wrote the better chance he had of people finding him through search engines. I tend to agree with this philosophy because when you’re writing about a certain topic not everyone is going to like every article you write. But if you are writing five posts a day then you are going to have a better chance of satisfying the reader with one of your articles that day.

You will find that people do not want to spend time reading a very long article and lot of times quality articles are lengthy. There is a tendency for a person that is searching the Internet to stay on a website for 30 seconds. So a good short blog post would probably allow them to want to read more. Better yet, if you have five new articles a day then they more likely to click on one of your headlines that is the most interesting to see them.

The quality article will not matter unless that specific post pertains to what they are actually searching for. Remember: You can always write a quality article that is short.

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